Cosmetics have taken the beauty industry by storm in recent years. Revenues obtained from the sale of cosmetic products have surpassed the billion dollar mark. As such, none has mastered the art of cosmetic sales as Doe Deere. Despite having a Russian descent, the New York resident has exceeded expectations and formed a successful beauty-care company. Widely known as Lime Crime Cosmetics, the enterprise not only promotes the sale of products but also provides insightful advice to customers.
According to Deere, beauty should be based on what feels appropriate at a certain moment, as opposed to what looks best. With such an opinion, she embarked on a corporate journey that has yielded unprecedented success. As a result, Lime Crime has been operational since 2008, courtesy of unwavering dedication and hard work. As CEO, she has focused on producing a vibrant line of magical and safe cosmetics to customers. The brand was conceived from Deere’s personal taste in bright eye shadows, nail polishes and lipsticks.
As a self-made entrepreneur, Deere advises entrepreneurs to stick to their goals especially when the odds are stacked against them. Furthermore, she encourages women to embrace entrepreneurship and eliminate stereotypes that have existed since time immemorial. She also spends adequate time mentoring young individuals on entrepreneurial skills either publicly or through her social media accounts.
Mission & Values
Lime Crime exists for the sole purpose of revolutionizing makeup. They turn the ordinary into the extraordinary! From the minute a customer walks into their store, they should immediately get a sense of what feels appropriate according to their individual tastes. Needless to say, shopping for cosmetics ought to be a self-explanatory process. As a trendsetter in the digital sphere, Lime Crime focuses on setting high standards for quality and performance. Each product has changed the beauty perceptions of most customers. Whether you are shopping for a new color, each kick-ass product is intended to give you a complete makeover. Each woman should express themselves unapologetically while still looking sizzling hot.
Secrets behind Her Success
A one-to-one session with the entrepreneur reveals more than what meets the eye. For starters, she credits inspiration as an invaluable source of bringing ideas to life. Whether it takes a few days or weeks, Deere is willing to wait patiently to come up with a groundbreaking idea. Afterward, she strongly insists on trying the product before unveiling it to the public. Knowing what your customers want ought to be a guiding principle for any visionary entrepreneur. Hence, she pays adequate attention to feedback from clients.
Follow her @doedeere