Norman Pattiz and Tom Webster Announce the Results of Brand Lift Studies Done by Edison Research

The Executive Chairman of PodcastOne Norman Pattiz and Tom Webster, the V.P of Strategy at Edison Research announced the results of the latter’s comprehensive studies on the effects of advertising tests. The studies concentrated on five of the nation’s biggest consumer brands and stretched across five different service and product categories.

This was the first of such studies concentrating on both post- and pre-campaign brand lift focusing on podcast advertisers. It was held over the second half of 2016. It showed the significant and positive impact of advertising through podcasts on brand recall, recall of specific messages, and intent to purchase.

Key Findings from the Edison Research Studies

  1. Over 60 percent of listeners cited a particular grocery brand post-campaign, a seven percent increase from listeners sampled pre-study.
  2. Unaided product awareness for financial services products grew by 47 percent between the pre-study and post-study period. Automobile aftermarket and garden products increased by 37 and 24 percent respectively.
  3. The awareness of campaign messages for casual dining restaurants rose by 76 percent between the pre-study and post-study period. Automobile aftermarket products grew by 60 percent.
  4. In the post-study, at least one-third of sampled respondents said that automobile aftermarket products were ‘very favorable.’ Only 18 percent of respondents held a similar opinion in the pre-study. For garden and lawn products, 22 percent of respondents held a ‘very likely’ opinion when asked if they would use the products.

In 2016, the Edison Research team conducted three different studies on behalf of PodcastOne. They aimed to examine how effective podcast advertising was for five national brands. The results of the studies showed that podcast audiences were affected and receptive to different brand messages. Learn more about Norman Pattiz:

Norman Pattiz said that the focus of the research was to independently verify the effect of podcast format advertisements on enhancing brand impact among listeners. On the other hand, Tom Webster from Edison Research expressed the research body’s excitement after partnering with PodcastOne.

Norman Pattiz

PodcastOne’s Founder Norman Pattiz also serves as a Regent of California University and as the Chair of Lawrence Livermore as well as Los Alamos National Security Laboratories.

Norman is a council member of Foreign Relations and Pacific Council on International Relations. In 2009, Norman was added into the National Radio Hall of Fame and received a Broadcasting prize from the Library of American Broadcasting. Pattiz also founded Westwood One, a giant radio network.

Tammy Mazzocco and The Upsurge in the Ohio Housing Market

Recently Ohio has seen an upsurge in the real estate market statewide. Home and condominium prices in the state of Ohio have increased dramatically over the past year. Tammy Mazzocco is a veteran Real Estate Agent in Ohio and says that now is the time to invest long term in Ohio real estate.

In the past year the median selling price of homes and condominiums has risen to $199,950. That is up 8.1 percent from last year. It has risen 1 percent in the last month. Home values will stay elevated.

A national builder plans to build another 240 housing units in New Albany, Ohio. This will increase the value of real estate even further. Along with a rise in the housing market, there will be an increase in commercial development.

According to Blogwebpedia Tammy Mazzocco has been in real estate most of her adult life. She knows the market in Ohio intimately and is the perfect position to advise all new homeowners looking to invest.

The cost of living in Ohio is low compared to the rest of the country. The schools are nationally recognized for excellence. The tech sector is on the rise and there are a lot of available middle class jobs.

With her extensive knowledge of the markets locally Tammy Mazzocco says that the time to sell is now. There is an expected surge of buyers to the market. Experts advise homeowners to take advantage of this current surge in demand.

Tammy Mazzocco has been a licensed realtor since 1995. She began her career as a secretary and has since made a name for herself in Ohio Real Estate. In a recent review on says, “Tammy is an excellent realtor who will serive you well.”

Tammy Mazzocco stands ready to help you find your dream home.

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Beneful Bargains at Walmart

Beneful is a well-known brand of dog food produced by Purina. Walmart offers a large variety of Beneful dog foods including dry and wet foods in an assortment of flavors and healthy benefits. One of the many options you can choose from is the Beneful healthy weight with real chicken dry food in five different sized bags ranging from 3.5 lbs to 40 lbs which will cost you between $5.48 and $33.98. Though they do not carry it is salmon flavor.

If you prefer wet dog food fan, Walmart carries that too. Including Beneful Medleys which cost about $0.18 a can. You can get the Medleys variety pack with Tuscan, Romana, and Mediterranean medleys for $14.98 for 27 cans.

Shopping for Beneful at Walmart, whether you prefer wet food or dry food, original or healthy weight or anything in between, you are looking at spending between $0.18 and $1.77 per can of wet food and between $5.48 and $33.98 for different sized bags of dog food. If getting the low prices that Walmart guarantees isn’t enough for you, Walmart also offers a $3 of coupon on Beneful Grain Free dry dog food. You can easily get the coupon on under the coupon section of

Adam Goldenberg and JustFab Reach Everyone for Style Fun

As Co-CEO of JustFab Inc, Adam Goldenberg might not seem like someone that could know anything about fashion, let alone how making it a success. It turns out though, that Adam has a talent at spotting trends that are about to explode on the open market. That ability led him to change the face of e-commerce for the fashion industry. This is his story.

His first company that he founded was Gamers Alliance. Adam Goldenberg was 15 years old, and he turned around and said that three years later to Intermix Media. He stopped going to school and became Vice President of Strategic Planning their.

At the age of 20 he became Adam Goldenberg Chief Operating Officer and the youngest COO ever of any publicly traded company. There, he met Don Ressler, who had just sold his own business. They became best friends in business, and soon began their own company together. Intelligent Beauty was their brainchild that branded things in the market. They also managed to accomplish this at an affordable cost.

Read more: TechStyle’s data-driven fashion – CNBC Video

It wasn’t an easy undertaking. It involved working on market analysis to discover how people would shop for fashion. What was discovered was that people spend more when there is a community event that involves fun and socializing. That was the foundation of the company that became their company.

They worked to make fashion buying online a fun pastime. It revolutionized the industry completely. It became a social event. Consultants were hired to manage all of this change, and the baby born from that work was called JustFab on Today, it is a community where style is the discussion and matching people to their style needs is the interaction. It’s fun and members work together to find a whole new wardrobe, or a simple new look.

It was an unlikely pairing for these two men, but it has become a powerful team that works for people everywhere that want fashion, fun and a community where style is the goal. Shoes, accessories, bags and a wardrobe can be combined to create thousands of combinations that are fun and make everyone involved feel better about themselves.

Learn more about Adam Goldenberg:


ENDS CITIZENS UNITED is a Democratic Political Action Committee (PAC) funded by grassroots ( ordinary people) donors, established March 1st, 2015. Their mission is to fight against billionaires who try to buy the elections. They are dedicated to support candidates who are willing to fight against finance corruption in politics by changing state ballot measures. The organization states they have nothing against other political parties, but the Democrats are more willing to take action. The The committee has over 3 million members across the country and 350,000 donors.


The Missoulian is a daily newspaper in Missoula, Montana:

As national groups get into Montana congressional race, the fight is for momentum

April 23,2017


Montana Democrats are trying to fill a vacant Republican seat. Greg Gianforte, a Republican and business man, and Rob Quist, a Democrat and member of the Wood band; wants to fill the empty seat. During the election most of the town voted Republican. Quist has little publicity while Gianforte is all over the website. This has inspired Ends Citizens United to contribute to the Democratic nominee’s campaign. Tiffany Muller, executive director of End Citizens United state that the organization can connect well with the voters because of Montana’s history with getting money out of politics, and to help hard working families. Her priority is to connect the grassroots members with the Quist campaign. The election will be May 25, 2017, voter turn out is one of the key issues in being elected.



USA Today is an internationally distributed American daily middle-market newspaper:


This newspaper Reports that END CITIZENS UNITED has raised $4 million in the first three months of 2017 and projects $35 million before the midterm elections for Congress in 2018. The organization can not accept donations over $5,000 from an individual donor. The average person contributed $12. Approximately 100,000 donors contributed to the first quarter of the year. The group wants to contribute $500,000 to newcomer Jon Ossoff of Georgia; to replace an open Republican seat. The group said they will be active in the 2018 races of Democratic Senator’s Sherrod Brown of Ohio and Jon Tester of Montana.


Jim Tananbaum’s Foresite Capital Hires Molly He as Venture Partner

In an effort to advance its health care operations, Foresite Capital named Molly He as the company’s venture partner. Molly has over 15 years of management experience in genomic and pharmaceutical research and development. She previously served as the senior director of Illumina.

As Foresite’s founder and CEO, Jim Tananbaum said that he is honored to welcome Molly to the company. He also said that Foresite Capital would benefit from Molly’s expertise. Jim also mentioned that Molly’s excellent leadership skills would be beneficial to the healthcare firm. Her skills will also help in fostering Foresite’s vision of expanding and diversifying its portfolio of transformational companies.

Molly was responsible for global protein reagent improvements and innovation as she was Illumina’s senior director. She also played the same role during her tenure at Pacific Biosciences. Molly attributes her successful executive career to the biochemistry degree she obtained from Nankai University. She also has a Ph.D. in protein biophysics, which she earned from UCLA.

Since it was established, Foresite Capital has been on the verge of providing capital to ambitious and emerging healthcare leaders. As CEO, Jim ensures that the company’s products and services benefit clients in both private and public markets. With its operational headquarters in San Francisco, Foresite Capital also serves clients through its New York-based office.

About Jim Tananbaum

James Tananbaum, also known as Jim, is a healthcare executive. He is also known for his founding CEO role at Foresite Capital. He enabled the company to expand its executive team by enlisting Molly He’s management expertise to serve as a venture partner. Throughout his professional career, Jim facilitated healthcare investments in 21 companies. These firms include Jazz Pharmaceuticals, Amerigroup, and Amira Pharmaceuticals. Jim is also the founder of Theravance and GelTex Pharmaceuticals. More details can be found on his LinkedIn account.

According to Ideamensch, Jim Tananbaum attended Harvard Medical School for his M.D. He also joined Harvard Business School for his MBA and the highly ranked Yale University for a B.S and B.S.E.E. He has been a member of the visiting committee and advisory board of Yale School of Engineering and Harvard-MIT HST Program. As an investor, he has shares in Allergen Research Corporation. He also invested in Tarsa Therapeutics.

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Innovative Direct Selling Success with Vijay Eswaran

Vijay Eswaran is a highly decorated Malaysian entrepreneur. He is also a bestselling author, popular motivational speaker, and philanthropist. Presently, he is the co-founder and Executive Chairman of the QI Group.

The award-winning businessman started QI in 1998 in Hong Kong. QI is a multinational e-commerce and consumer goods giant with interests in education, direct sales, financial services, hospitality, telecommunications and retail among others.

QNET, the popular e-commerce and direct selling online firm, is part of the QI stable. The group has a presence in over thirty countries across the globe with a heavy focus on Asia. Under Vijay, QI has grown to over 1500 employees and more than $750 million in yearly revenues.

Today, the group enjoys tremendous success and is rated as the fifth largest direct selling company in Asia. In addition, Vijay Eswaran is one of the richest people in the world coming in at number 25 on Forbes Asia’s list of Malaysia’s richest.

His successful executive leadership career started at corporate-America. Vijay is a graduate of the London School of Economics. He also has a master’s degree from Southern Illinois University. He has considerable experience working for corporates in the US and UK. Learn more about Vijay Eswaran:

The disruptive entrepreneur is adept at creating innovative products that leverage the success of traditional sales methods with the flexibility and convenience of innovative e-commerce models enabled by technology. The result is a line of successful brands that have accelerated the growth and expansion of the company.

According to QBuzz, Vijay Eswaran is an engaging motivational speaker. He featured as a speaker at the World Economic Forum in 2016 in Davos-Klosters. He is an energizing keynote speaker in dozens of QI Group’s training conventions worldwide. In addition, he also delivered the keynote address at the World Muslim Leadership Forum in 2012 in London.

As the executive leader of a global conglomerate, Vijay has demonstrated that strategic planning with a focus on strong production goals is a good recipe for business success.

He advocates for active employee policies, better business networking, and professionalism. In addition, Vijay has several best-selling titles to his name. He published “In the Sphere of Silence” in 2005, “On the Wings of Thought” in 2011 and his latest, “Two Minutes from the Abyss” in 2016.

Looking For Quality Wine? Contact UKV PLC

UKV PLC is a company that acquires and sells fine champagne and wine. The company is based in the UK. It is recognized as one of the top vintners in Europe. They are a team of wine consultants who have a lot of knowledge about wine and champagne. The consultants are experts in the wine industry. They have many years of experience.

The company’s reputation has helped it to establish a network of traders and merchants who they go to when they are looking for rare and expensive wine.

Clients have different needs. Some of them want to acquire the drink for an occasion while others see it as an investment. They show the clients the options that are available to them and what wines suit their taste. The consultant sits with the customer and listens to what they want. UKV PLC operates a brokerage service to serve those who have wine held in a regulated bond. UKV PLC is active on social media platforms. The company regularly posts on Twitter to keep its audience engaged. The posts are mostly about wine. They range from inspirational to educational. They use Twitter to refer their clients to content on the developments of the wine industry.

Customers can decide to meet at a location of their choice. It can be at home or the company’s offices. The company works independently. It is not tied down to any supply chain. This means that they can source for wines and champagne freely from the top vineyards around the world. UKV PLC has established itself as a supplier due to its ability to meet the demands of its clients. Some of the wines and champagnes that UKV PLC supplies include the Lafite Rothschild 2008, the Gruaud-Larose 2004, Margaux 2004, and the Mouton Rothschild 2007.

Learn more about UKV PLC at

Marketing Strategy For EOS Lip Balms

EOS Lip Balm is taking over the world in today’s society with the help of countless stores and celebrities endorsing the beauty of this lip balm brand. They are known for their unique sphere-shaped lip balms with the most cleansing scents that you won’t find anywhere else. The best part about the brand is how it originally came to be. The three product creators behind this brand wanted to join this specific market because they noticed that all the brands in lip care were very lazy with packaging and creating quality products.

EOS lip balm is known for creating quality items using only the most natural of organic ingredients. There are countless people who love how gentle the product is on the lips and how well it glistens across the layers; helping protect the lips overall in a very genuine way. This is a brand worth buying lip balm from simply because they take ordinary lip balm and take it to a whole new level. They also have some of the most elaborate scents giving it that beautiful scent as you smack kiss around.

Today, the brand is sold on Target, Walmart, Walgreens, basically- everywhere. It all happened because of their marketing strategy and how they utilized efficient strategies. As much as they are seen on billboards and other locations for marketing that are considered traditional forms of advertisement, you will find that their social media strategy on Facebook is what has helped them become the success that they are. They are known for developing and coming up with unique ideas like using YouTube beauty bloggers to promote the product. They had such a huge social media development that the company started accomplishing so much genuine traffic from genuine word of mouth through these social platforms. Today, the brand is becoming bigger every day and selling in stores all across the globe.

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Richard Blair Merges His Love For Helping People and Finance With Wealth Solutions

Richard Blair of Wealth Solutions is a man who knows how to merge entrepreneurship with finance. The idea that he had in mind for the company was mainly to provide sound solutions to the people coming to seek financial aid. He is extremely well-versed in the world of finance and wanted to offer his expertise on the matter to help as many people as possible. Using this guiding principal, Richard Blair has taken his company to a whole new height, making it the success it is today. Through the years, Richard Blair has tried his best to provide sound medical advice to the people coming to him for help. With twenty-five years of work experience in the sector, he has put in all that he has learned about the world of finance into one company, making it highly efficient and a leader in its field.


Richard Blair decided to establish wealth solutions after working in a host of financial companies, dealing with different sections of finance. The main headquarters of Wealth Solutions is based in Austin, Texas, and serves as Richard’s main base for all his operations. Through the company, Richard Blair has been able to provide solutions to families and businesses alike. The company is diverse in the range of solutions that it provides their customers. The company knows that no two people are alike, and they would want different things and have different reasons for coming to Wealth Solutions. Therefore, the company ensures that all coming for advice to the company are given solutions that are specifically tailored to their needs. Right from information regarding the right investment opportunities that one should take, to the plans that one should opt for to ensure that their retirement is taken care of, Wealth Solutions does it all. The company also helps their clients set the right financial goals to make sure that they have a healthy and secure financial future.


The success of Wealth Solutions can be attributed to the immense amount of dedication that Richard Blair has to the field of finance. Merging that with his love for helping people, and you have a brilliant company that aims to always keep their customers best interest in mind at all times. Growing up in a household of individuals who belonged to the teaching profession, Richard Blair can teach running in his blood. Using this skillset, he teaches people about the different nuances of finance and the things that they must do to ensure a secure financial backing.